Embroidery & Cross-Stitch

Explore embroidery, cross-stitch and beadwork at Leo Hobby, including counted cross-stitch kits, bead embroidery designs, brooch-making kits, embroidery hoops and specialist needlework tools. Discover collections from Charivna Mit, Momentos Magicos, Crystal Art, Nurge and KnitPro.

Explore cross-stitch and beadwork

Cross-Stitch Kits – Counted cross-stitch on Aida fabric and plastic canvas, from small decorative projects to detailed pictures.

Beadwork Kits – Designs for bead embroidery and decorative stitched pictures.

Brooch & Craft Kits – Beaded brooches and creative accessories.

Embroidery tools and accessories

Embroidery Hoops & Frames – Nurge wooden and plastic hoops to hold fabric taut during stitching.

Embroidery Accessories – Stands, frames and punch needle tools for hand embroidery and related techniques.

Expert buying guide: choosing a needlework kit

For counted cross-stitch, compare fabric count, finished design size and complexity. Aida 14 count has larger squares than 16 or 18 count; higher counts generally produce smaller stitches and finer detail. For beadwork, check whether the kit uses full or partial bead embroidery, and whether it combines beads with cross-stitch. Always review the product listing for included fabric, threads, beads, needles, chart and instructions, as contents vary.

Choosing an embroidery hoop

Pick a hoop or frame suited to the fabric and design size. Keep the fabric evenly tensioned without stretching it, and protect completed stitches when moving the hoop. Punch needle embroidery requires compatible fabric, yarn and a specialised needle.

Leo Hobby offers authentic needlework products, fast European delivery and wholesale purchasing options for retailers.